Agencies are overhead.
We're infrastructure.
Engineer-led marketing for local businesses. Lower cost, full ownership, no 2 year contracts.
Glass City HVAC
Toledo, OH — Heating & Cooling
Reduced monthly bill by 70% — leads doubled in 90 days.
The legacy tax on
small business.
Traditional agencies charge premium retainers for work that's increasingly automated. You're paying for their overhead, not your growth.
High Monthly Retainers
Paying $1,500–$3,000/month for "maintenance" that's mostly automated.
Locked Contracts & Hostage Data
12-month minimums. You don't own your website. Leave, and you start from zero.
Cookie-Cutter Templates
Your site looks like every competitor's. No SEO advantage, no brand identity.
Low cost. High impact.
We leverage today's tools to deliver a high-impact, low-cost solution.
Website Buildout
Fast, mobile-first sites built with modern code. You own everything — domain, hosting, data.
Digital Marketing
Google Ads, SEO, and GBP optimization. We automate the busywork so your cost-per-lead drops.
Ongoing Support
Site maintenance, performance monitoring, monthly reports. No jargon, just results.
The things that matter.
Digital marketing has a jargon problem. Here's what actually moves the needle for local businesses.
Google's Ecosystem
Google Ads (Pay-Per-Click)
Google Ads lets you pay to appear at the top of search results — you only pay when someone clicks. It's the fastest way to get in front of customers actively searching for your services, but poorly managed campaigns waste money fast.
Google Business Profile
This is the free listing that appears when someone searches your business name or "plumber near me." It shows your hours, reviews, photos, and location on Maps. For local businesses, this is often the first impression — and a complete, optimized profile ranks higher and builds trust.
Google Search Console
A free tool that shows exactly how your website appears in search — what people search to find you, which pages rank, and any technical issues hurting visibility. Without it, you're flying blind.
Google Analytics
Software that tracks who visits your website, where they came from, and whether they take action like calling or submitting a form. It answers "is my marketing actually working?" so you can stop wasting money on what doesn't.
Google Map Pack
The box of 3 local businesses that appears at the top of Google with map pins, ratings, and contact info. Being in this top 3 means massive visibility with zero ad spend — most searchers never scroll past it.
Search Fundamentals
Search Engine Optimization (SEO)
SEO is the practice of improving your website so it ranks higher in Google's unpaid results. It involves content, technical setup, and signals from other websites. Higher rankings mean more free traffic from people actively searching — without paying for every click.
Organic Search vs Paid Search
Organic results are the "free" listings Google shows based on relevance. Paid results (ads) appear above them but cost money per click. A healthy strategy uses both — ads for immediate visibility, organic for long-term traffic that doesn't disappear when you stop paying.
Local Ranking Signals
Citations & NAP Consistency
Citations are mentions of your business name, address, and phone number on directories like Yelp and Yellow Pages. Google cross-references these listings to verify your business is legitimate — inconsistent info means lower trust and lower rankings.
Backlinks
A backlink is when another website links to yours. Google sees these as "votes of confidence" — they're one of Google's top ranking factors. A site with strong backlinks will outrank a site with better content but no links.
Reviews & Reputation
Actively generating customer reviews, responding to them, and maintaining a strong rating. Reviews directly impact your Google ranking AND whether customers choose you. A 4.8-star business with 200 reviews wins over a 4.2 with 30.
Technical Foundations
Website Speed
How fast your site loads on desktop and mobile. Google measures this and uses it as a ranking factor. Slow sites rank lower AND lose customers — over half of mobile users leave if a site takes more than 3 seconds to load.
Call Tracking
Technology that assigns unique phone numbers to different marketing channels so you know exactly what made the phone ring. Without it, you're guessing. With it, you can see that Google Ads generated 47 calls while Facebook generated 3.
Simple pricing.
No surprises.
Month 1 includes your website build and onboarding. After that, predictable monthly pricing for ongoing marketing. Cancel anytime — you own everything.
Essentials
Solid foundation for local visibility
Growth
For businesses ready to scale
Accelerate
Full-service lead generation
Glass City HVAC
From a stagnant, overpriced template site to a lead-generating machine. We rebuilt their digital presence and cut their costs by 70% a month.
"We were paying around 70% more for a website we didn't own and stagnant marketing. Lean Local Leads built us a high performance custom site that converts and cut our ad spend in half while increasing our call volume."
— Owner, Glass City HVAC
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